The slimming market: an overview

Call it a fact: worldwide obesity has nearly tripled since 1975[1]. Alarming figures and facts that keep striking us daily: around the world, more than 1.9 billion adults are overweight1. Rich food, sedentariness, metabolic syndrome… Causes of overweight are many and varied.

Obesity and overweight figures are raising, and so is consumers’ awareness. They are getting more conscious of health consequences. Moreover, cult of beauty is a growing trend: consumers are surrounded by “dreamlike” images on TV, streets, but also on social networks like Facebook, Instagram or Snapchat.

As weight loss race is starting, as usual before summer, it is time to have an overview of the weight loss supplements global market. This market is estimated to have a 6% CAGR throughout the period 2017-2026, to bring US$ 37 Bn revenue by the end of the period[2].

 

Support and personalization: two strong trends

Losing weight? Yes, but easily. Consumers usually dream of a pill that gives them a chance to lose their extra pounds. Indeed, most diets are unsuccessful and end with weight regain.

To counter the odds, ‘support’ is a strong trend. Many supplements offer cures or programs with distinct phases. The most commons are 30 days programs, with detox, fat burning and end with drainers. An interesting way to promote the intake of supplements and avoid failures.

Another way to retain customers is to offer them personalized products. New products usually offer very specific promises, for certain shapes or specific body parts (bottom, waist…). This way consumers feel like using a product especially designed for themselves.

Some companies go further with DNA and ultra-personalization. Trendy start-ups offer to analyze your genome to help you make the best choices. Based on the idea that genetics hold valuable information to help you reach your goal, it is a step further in personalized fitness plans. Maybe tomorrow will see ultra-personalized supplement rise on the market.

 

When weight loss rhymes with health

Weight loss is not only about beauty, it is also about health. Obesity is the first death cause in the world[3], and consumers are getting aware of it. Following this “healthy” trend, the slimming market is getting more medical and technical each day.

Metabolic syndrome is also at stake. A quick reminder of the definition: metabolic syndrome is a combination of several symptoms like excess of abdominal fat, high glycemia, high blood pressure or cholesterol excess. Those symptoms are defined as favorable for cardiovascular troubles. Growth of metabolic syndrome makes population’s mind changing.

Beyond “healthy” weight loss, consumers require evidence of effectiveness. They look for credibility with clinical studies, patented technologies for extraction, bioavailability… anything to reassure them.

 

Glycoxil®, Iontec’s answer to metabolic syndrom

Iontec has developed Glycoxil® , a patented and technical ingredient aiming metabolic syndrome prevention. This ingredient is based on carcinine, an anti-glycation peptide. Indeed, metabolic syndrome is closely linked to glycation, a non-enzymatic reaction. This reaction leads to the irreversible formation of glycated proteins, connected to oxidative stress. Glycoxil® being a patented new generation of stable and highly available form of carcinine, it is an ingredient of choice to fight against metabolic syndrome.

 

The slimming market is very promising! But it is not the only favorable market. Indeed, health and beauty can be closely linked: nutricosmetics market, as it grows, also shows multiple perspectives.

 

 

[1] World Health Organization, 2017

[2] Persistence market research, 2017

[3] Cleveland Clinic Study, 2017